Microsoft's CES exodus: Non-event or major moment?

aginfo

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Now that Microsoft has declared that 2012 will be the last year that it has a booth at the Consumer Electronics Show and gives the conference's first keynote address, there are two possible scenarios that could play out.

Steve Ballmer introduces the Slate PC at CES 2010.

(Credit: Microsoft) Here's the boring one: Nothing much happens. In 2013, some other large tech company happily snaps up the prime show-floor acreage that Microsoft has freed up. Someone other than Steve Ballmer does a big keynote the night before the show opens. CES, in other words, just keeps on being CES.

Here's the more eye-opening possibility: Microsoft starts a trend. The fact that it's decided that it can live without a CES presence gives other big tech companies permission to consider the same move. Some of them pull out of the show. Others follow. We're left with a CES that's far tinier than today's Vegas blockbuster.


Read more at http://news.cnet.com/8301-33200_3-57346851-290/microsofts-ces-exodus-non-event-or-major-moment/
 
 
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