NORAD ready to track Santa Claus again

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by Daniel Terdiman

On a recent Christmas Eve, Jeff Martin found himself forced to explain to a Canadian general why, when Santa Claus passed through Toronto that night, Google Maps had placed the city in the United States.

Martin, then a senior marketing manager in Google's Geo group, was part of a huge team of people involved in the joint U.S.-Canada North American Aerospace Defense Command's annual NORAD Santa tracker program, a long-running effort to provide children the world over a live view of Santa's progress, as he and his reindeer deliver Christmas presents.

In 2007, Google signed on to the project as a technology partner, and since then, it has been incorporating NORAD's data on Santa's whereabouts into special 2D Google Maps and 3D Google Earth representations.

And that's where the trouble began.

Read more at http://news.cnet.com/8301-13772_3-57334847-52/norad-ready-to-track-santa-claus-again/
 
 
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