Indofil Goes Big With Mancozeb in Europe

james

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Indofil is no stranger to Dithane. The company had exclusive rights to the brand in India for 40 years under Rohm and Haas. Its latest move shows the crop protection world just how serious they are about creating a company that has staying power with the purchase of an established brand with leading market share and excellent identity with customers.

Indofil secured an overwhelming share of the mancozeb market in Europe when it bought Dithane from Dow AgroSciences in March, including exclusive rights to use the patented NT technology and related trademarks in Europe. Sources say it will control an overwhelming majority of the market, depending on the cropping season. The deal elevates Indofil?s revenue to a projected $265 million, compared to $210 in 2011.

?Expansion overseas, especially in the EU, has been a priority for Indofil. We believe this acquisition is highly strategic for us. Dithane will complement our existing portfolio in Europe and will deepen our presence further in Mancozeb variants,? Indofil Industries CEO R.K. Malhotra told Farm Chemicals International. ?As we consolidate the business, we will continuously look out for opportunities to deliver further quality and value to our customers.?

Dow will still have a very close connection to the brand. Not only is their name on the package, they also will help shepherd the product through its 2016 re-registrations with their technical expertise. Dow will also remain distributors in a few countries to ensure customer demands are satisfied.
?This makes us number one in Europe not only in market share, but also because of the data, defense of technology and the label,? Malhotra says.

The move makes sense for Indofil, which has had aspirations to expand its mancozeb and combinations portfolio for quite some time. In a 2007 interview with FCI, the company made clear its desire to grow its mancozeb business around the world and to develop distribution channels in various countries for it and a spectrum of other products. The Dow deal gives Indofil about 20 existing contracts with distributors.

More at http://www.farmchemicalsinternational.com/news/cropprotection/?storyid=3487
 
 
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