A bigger world stage for sheep shearing goes viral

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A bigger world stage for sheep shearing goes viral

The media response to sheep shearing?s potential as a Commonwealth Games demonstration sport, if not the Olympics, has gone international.

?Shearing as a demonstration sport has gone viral,? says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson.

?Yesterday it was Australian media but today it has been media from the UK. Give it another day or so and maybe the Letterman Show will start calling.

?I?ve had interviews with BBC regional stations but am being interviewed by Skype for BBC One. Being at the outer reaches of wireless broadband, I just hope the weather plays ball. Rural broadband cannot come fast enough.

?I?ve also checked Google News and shearing sport has generated at least 262 news items. From ESPN and a Washington Post blog to Britain?s Daily Telegraph, you can say it has grabbed imaginations the world over.

?Some of it may drip with sarcasm but it?s giving us the chance to tell people overseas that sheep don?t die for their wool. Unbelievable as it may sound to Kiwi ears, some people overseas believe wool is like fur.

?By talking about shearing, shearing sports and farming in New Zealand, we can help to clear a big misconception. It could help to get more people into wool and New Zealand wool especially.

?While wool is natural, renewable and completely sustainable, it needs more and perhaps sport provides that magic.

?Our shearing athletes, men and woman alike, are in peak physical condition. When people wear New Zealand wool it has come from the work of people like of Ivan Scott and Kerri-Jo Te Huia.

Read more at http://www.scoop.co.nz/stories/CU1201/S00221/a-bigger-world-stage-for-sheep-shearing-goes-viral.htm
 
 
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