COOL ruling a victory for Manitoba pork producers


Junior Member
The Manitoba Pork Council (MPC) is very pleased with the recent decision by the World Trade Organization (WTO) Appellate Body regarding mandatory Country of Origin Labeling (COOL). The Appellate Body confirmed the WTO Dispute Panel decision of November 2011 that the U.S. COOL legislation discriminates against Canadian livestock in the U.S. market and is inconsistent with U.S. trade obligations. Upholding the ruling is a victory for the pork industry in Canada.

This report is not subject to further appeals.

Since its implementation in 2008, COOL has had a direct impact of at least $1.4 billion on Canadian hog exports to the U.S. by shipping supply back into Canada from traditional export markets. According to MPC, Canadian hog producers have suffered additional serious price suppression on every animal sold,

Karl Kynoch, chairman of Manitoba Pork Council, confirms the legislation has caused much damage to pork producers in Canada and the U.S. and said the sooner the issue gets resolved, the sooner pork producers can restore key trade relationships between Canada and the U.S.

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