GRIT, Tractor Supply To Launch New Rural TV Show


Junior Member
Rural property owners never have a shortage of projects on their to-do list. With this in mind, GRIT magazine and Tractor Supply Company will team up to share their rural know-how in the new television show, "Tough GRIT."

The weekly 30-minute program will air Mondays at 7 p.m. ET, beginning Sept. 3 on RFD-TV.

"We've worked together for years serving the almost 30 percent of America who live outside the urban market, Tractor Supply with 'must-have' products and GRIT with trusted 'how-to' content," says Bill Uhler, general manager for GRIT. "We see this as a great opportunity to bring both missions together and give our consumers a fun new way to engage with us."

The show further broadens the partnership between GRIT and Tractor Supply, which has included print ads, digital campaigns and content sharing.

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