Mother Dairy bets big on Mumbai with yogurt launch


Junior Member
Mumbai, Feb 27 (PTI) After establishing a strong foothold in the milk and dairy products market in the Delhi region, the public sector dairy major Mother Dairy is now targeting Mumbai to hawk its products, and yogurts will be the focus products to begin with. "Mumbai is a very important market for us. We have to establish strategic leadership here as we have done in Delhi," Mother Dairy business head for dairy products Subhashis Basu told PTI here. Keeping this in mind, the dairy major has launched two yogurt-based products in the market here. "We are launching fruit flavoured stirred yogurt which will contain fruit pieces and Mishti Doi (sweet curd). The stirred yogurt we are launching for the first time in any market. We have been selling Mishti Doi in Delhi since the past nine years and this year we have had a 257 percent increase in sales compared to last year in the segment," he said. The company plans to sell about 2.5-3 tonne of both the products a day, across all stock keeping, units with flavoured yogurt consisting of 1.5 tonne. Mother Dairy, a subsidiary of National Dairy Development Board, will be able to meet its daily requirements from the Vashi plant, near here, and will also be able to supply to other regions within 250 km radius of the city.